Binance has introduced that it has signed a significant sponsorship cope with Recording Academy® to grow to be the official partner of the sixty fourth Annual Grammy Awards. This makes Binance the first-ever cryptocurrency change to grow to be a sponsor of the celebrated world award occasion. The occasion may also embody the inaugural Recording Academy Honors occasion.
The partnership deal signifies that Binance will probably be working with the organizers of the occasion all year long, bringing numerous Web3 options to the initiatives.
The sixty fourth Grammy Awards will probably be held on April 3. It may also characteristic unique NFTs by the one market, issued on Tezos.
The Deal Will Introduce Fans To Web3 Technology
This would be the first time Binance will probably be partnering with a music group. Binance Co-founder Yi He, whereas commenting on the partnership, said that the sponsorship deal will permit Recording Academy to meet the altering calls for of its group. It will provide a brand new expertise that is based mostly o blockchain, in addition to the good advantages of Web3 know-how. The co-founder added that Web3 and blockchain know-how can have a significant position to play within the leisure trade and this partnership is an effective way to discover these advantages.
However, a spokesperson of Binance didn’t give a particular reply when requested whether or not the sponsorship deal would require the usage of crypto property. However, the spokesperson famous that extra particulars concerning the deal will probably be disclosed as quickly as attainable. “We are currently discussing and exploring several possibilities,” the spokesperson added.
New Experience For Music Fans Powered By Blockchain Technology
Co-president of Recording Academy, Panos Panay, said that the partnership deal appears on the growth of a brand new monetization avenue. This will allow music followers to acquire new experiences as digital know-how retains penetrating the music trade.
Panay added that Binance is little doubt the main participant within the crypto and blockchain trade. Its community-focused method makes the agency the best companion for GRAMMY in addition to for its purpose to “empower music folks world wide.
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