This is an opinion editorial by Charles MacKenzie, head of enterprise improvement at BitcoinRacing.
Have you ever seen an articulated lorry drive previous you with an enormous shiny Bitcoin brand, and the flag of El Salvador plastered down its facet as you journey the U.Okay.’s highways? My guess is no! Well, not but anyway! But now, due to the efforts of a family-run race staff, you may simply get to see that tremendous sight as you go about your every day commute. Make certain to honk and wave as you see the BitcoinRacing HGV Race Transporter drive previous!
“Wow, I couldn’t believe it,” mentioned James, an enormous racing fan who met the Bitcoin Racing staff at Oulton Park Circuit. “I googled it as soon as I was back on my laptop and I was even more amazed. It really got me thinking about Bitcoin because I was so excited to see Bitcoin being associated with racing cars!”
BitcoinRacing is a family-run race staff doing their bit to improve consciousness, schooling and adoption of Bitcoin, whereas concurrently supporting El Salvador, by means of the age-old and extremely revered medium of motorsports promoting. So far the staff has been working full time on the challenge and placing up their personal cash to unfold the nice phrase about Bitcoin. They’re doing this out of ardour and a firmly rooted perception within the ethos of Bitcoin, but in addition as a result of Bitcoin helped the household escape from the dramatic monetary quagmire the 2008 monetary collapse compelled them into — like so many others internationally.
“It was amazing. Bitcoin, a financial technology outside of the traditional system, rescued my family from the chaos that the 2008 recession inflicted,” mentioned Charlie Mackenzie, co-founder of Bitcoin Racing. “It’s because of this that we want to give back and spread the word of Bitcoin through motorsports, so that others can learn how it can enrich their lives too.”
BitcoinRacing is coming into 4 Bitcoin-liveried automobiles into a detailed contact, big-grid racing championship known as the Nankang Tyres City Car Cup. This could be watched stay on the BRSCC YouTube channel the place all racing aficionados can present their help remotely . You may attend their stay occasions at races throughout the U.Okay. as a result of the staff desires to change into a hub for Bitcoin lovers the place like-minded individuals can join whereas having fun with high-octane racing! To see the dates and areas of their subsequent race go to their web site: https://bitcoinracing.co.uk
Through the staff’s present efforts, they anticipate tens of 1000’s of individuals to be uncovered to the Bitcoin brand on the races, and likewise on their HGV transporter, which is able to journey a minimal of 5,000 miles throughout the U.Okay. for this nationwide racing competitors. For the individuals they make an impression on, BitcoinRacing is primed to present them with unbiased academic assets which they can use to find out about Bitcoin and its world-changing properties. The staff is at the moment creating this Bitcoin-only schooling course with German engineer and investor Florian Riemer, the founding father of @simplecryptocom, which could be downloaded without cost on their web site.
Having undertaken such a noble trigger, the race staff has touched the center of the nation of El Salvador and has change into one of many world’s solely motor racing groups to have the endorsement of a whole nation, not least the primary one to make bitcoin authorized tender.
BitcoinRacing’s Marketing Director Matthew Speer and Chris Mackenzie, driver of automotive 21, lately mentioned these developments with Her Excellency Ms. Vanessa Interiano, Ambassador of El Salvador to the U.Okay., at an occasion on the El Salvador embassy in Mayfair, London. Talks centered round how BitcoinRacing and the Government of El Salvador may go collectively to improve consciousness of Bitcoin internationally, and likewise promote tourism and funding into El Salvador.
One of the outcomes of the assembly was the choice to show the nationwide flag of El Salvador on all of BitcoinRacing’s autos, and a historic world-first partnership was shaped. The Ambassador demonstrated the Central American nation’s dedication by touring to attend the staff’s first race on the April 9, at Oulton Park Circuit, the place not solely did BitcoinRacing place one in all their automobiles on the profitable podium, the entire staff additionally acquired an official invitation to go to to El Salvador because of the day’s occasions!
“For Bitcoin Racing to receive such a level of support from the first nation in the world to adopt Bitcoin is just fantastic. We continue to develop such a strong and genuine friendship with El Salvador and are forging ahead exploring many exciting avenues and projects together,” Matthew Speer mentioned. “We are delighted to stand shoulder to shoulder with El Salvador as we all push for the wider acceptance of Bitcoin and begin to see just how much of a positive impact and vast improvement in quality of life it can bring to people across the entire world.”
Following the success of their first race, BitcoinRacing began actively trending on social media and was tweeted and posted on by numerous El Salvadorian Governmental departments, including the Office of Communications to the Presidency (370,000 followers), the Department of International Affairs and the Department of Tourism. The U.K. embassy of El Salvador additionally adopted carefully in their wake. News protection was effervescent within the days following the race with information articles revealed in regards to the staff in native newspapers within the Central American nation, together with within the El Salvador Daily and El Salvador Times.
Excitingly, the staff expects the help from El Salvador to proceed long run and they’re excited to hopefully meet President Nayib Bukele at an upcoming go to. The staff expects to work with the nation to advance their staff, and due to this fact the flag of El Salvador into the upper caliber championships, which attain a world viewers.
BitcoinRacing is now getting ready to propel their staff — if funds change into accessible — to the Porsche Carrera Cup Great Britain which has a stay TV viewers of 1.7 million viewers and is promoted on Porsche’s official social media accounts, which have a mixed complete of 35 million-plus followers. Overall, the occasion, which is part of the TOCA package deal working alongside British touring automobiles, will get a staggering stay viewers of over 400,000 individuals on the races all through the season. Porsche has estimated that this publicity for sponsors is price in extra of £450,000 per automotive, however the BitcoinRacing staff — pushed by an unparalleled ardour within the driving trade — is providing this to Bitcoin fully without cost!
In reality, the Porsche official web site calculated that “the value of sponsoring a driver or team in the Porsche Carrera Cup GB,” could be estimated to be price when it comes to sponsorship some “£250,000 in PR coverage and £200,000 in TV coverage.”
As a consequence, Bitcoin will now be related to pace, adrenaline and pleasure, and the BitcoinRacing staff is satisfied this may massively help them in enhancing Bitcoin’s model consciousness and cementing the foreign money as a family title. The staff has already attracted the eye of one in all El Salvador’s most well-known racing drivers, Sebastian Melrose, who is quickly to join as an official driver for the staff.
“The minute I raced with these guys I was completely drawn to them,” mentioned Melrose, an expert Salvadorian racing driver who achieved a podium place for BitcoinRacing on the first race. “The family-run team made me feel at home.”
“Their story and ambitions for where they see themselves in the future got me excited as it’s exactly where I could see myself going before meeting them. The team is the first of its kind to have the support of a Nation and the fact El Salvador is backing the team makes me proud to be a Salvadoran,” he added. “I look forward to working with the team representing my country and being involved in helping the world find Bitcoin.”
In addition to the global brand coverage the Bitcoin logo can expect to gain from this massive endeavor, BitcoinRacing also has another trick up their sleeves to increase the brand exposure of Bitcoin even more. The team is in the process of signing a celebrity star driver to their team who is just about to feature on a show with an audience reach of 60 million people. This celebrity will become a driver for the team and a prominent advocate for Bitcoin and the team’s sponsors.
In summary, BitcoinRacing can increase awareness and adoption of Bitcoin by exposing millions of motorsports fans to Bitcoin, by utilizing a celebrity influencer to advocate for Bitcoin, and through marketing support and endorsement from El Salvador. Increasingly, press and social media has gravitated to this singular formula that combines family, cryptocurrency and racing cars.
“After interviewing and getting to know the Bitcoin Racing team I am extremely excited to see what these guys are going to achieve,” mentioned Daniel Prince, founding father of the Once BITten podcast. “They are an independent family-focused team that spans 3 generations with the perfect mix of talent, experience, devotion, and passion to realize their dream of entering the Porsche Carrera Cup with a fleet of Bitcoin liveried cars!”
“I will personally do everything I can to help connect the team with people from within the space who share a passion for motorsports and push the message and education of Bitcoin!”
BitcoinRacing is actively looking for sponsorships and would love to hear from you if you’d like your brand to be seen by millions across the globe alongside Bitcoin and the flag of El Salvador. The team is also available to help businesses find distribution partners in El Salvador and support them in launching apps, websites or brands in the country, thanks to their close relationship with the nation.
In addition, if you’d like to support the team you can follow them on Twitter (@bitcoin_racing) and kindly assist them with a donation on their web site. You may go to their web site at https://bitcoinracing.co.uk to make a donation, and get involved with the staff.
This is a guest post by Charles MacKenzie. Opinions expressed are entirely their own and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.